Marketing numbers that finally tie out.
Ties Out connects ad spend to closed-won revenue — attribution your CFO would actually sign off on. Built for B2B companies spending $20K+/month on paid.
Sound familiar?
“Google says we had 50 conversions last month. HubSpot shows 30 leads. Nobody can explain the other 20.”
“We spent $20,000 on campaigns. How much pipeline did that actually produce?”
Platform says
50 conversions
CRM says
30 leads
If you’ve asked either question, you already know the problem: every platform grades its own homework. Google counts conversions Google wants credit for. Meta does the same. Your CRM tells a third story. And the number that actually matters — revenue — lives in none of those reports.
So you make budget decisions on numbers you don’t trust, your agency reports metrics that don’t reconcile, and every month the gap between “what we spent” and “what we got” stays a black box.
The numbers don’t tie out. That’s not a reporting quirk — it’s why you can’t scale spend with confidence.
No pixel forensics. No modeled guesses. Ties Out matches real deals to real campaigns — deterministically.
Connect your stack.
Ties Out plugs into your CRM and ad platforms — Google, Meta, Microsoft, LinkedIn — plus one tag in Google Tag Manager, which we’ll install for you. Read-only access to your CRM: Ties Out never writes to or modifies it. Connected the same day. Then we audit and repair your campaign tracking as part of onboarding — so the data is clean before the first report runs.
Every deal gets traced to its source.
When a deal closes in your CRM, Ties Out matches it back through the lead record to the exact campaign, ad set, and keyword that created it. Not probability-weighted. Not “AI-attributed.” Matched.
See spend and revenue in one report.
One view: what you spent, what closed, and cost per closed deal — by channel, campaign, and ad. The platform-vs-CRM gap, explained line by line.
Read-only. Your CRM stays untouched.
Built for B2B sales cycles, not shopping carts.
Deals don’t close the day the lead comes in — they close weeks or months later. Ties Out cohorts revenue back to the month the lead was created, so a deal that closes in June gets credited to the February campaign that sourced it. Your ROAS reflects what spend actually produced, no matter how long the cycle.
Your touches, your model.
Every touchpoint is real and recorded — no inferred credit. How you allocate it is up to you: first touch, last touch, linear, time decay. Switch models and watch the numbers move; the underlying deals never change.
What changes when the numbers tie out
Kill spend that isn’t closing.
Most accounts we audit have 30–50% of budget going to campaigns that generate leads but never revenue. When every campaign shows cost per closed deal — not cost per lead — the cuts make themselves.
Scale the winners with confidence.
The reverse is just as common: the “expensive” campaign with high CPLs that quietly produces your best customers. You can’t double down on what you can’t see.
Make budget conversations boring.
Walk into your board meeting — or your own Monday review — with one number: this is what a dollar of ad spend returned in closed revenue. No caveats, no “platform-reported,” no asterisks. Reporting your investors will actually trust.
Hold every channel — and every vendor — to the same standard.
Agency, freelancer, in-house team: everyone reports against the same revenue truth. The end of grading-your-own-homework.
Don’t just measure the truth. Train the platforms on it.
Here’s the dirty secret of “smart bidding”: Google and Meta optimize toward whatever conversion signal you feed them. Feed them form fills, and they’ll find you more form fills — including the 30–50% that never become revenue.
Ties Out can push your closed deals back to the ad platforms as offline conversions. The algorithms stop chasing leads and start chasing the leads that close. Same budget, same campaigns — pointed at revenue instead of activity.
Measurement tells you what happened. Feedback changes what happens next.
The blended number is lying to you
A real account, real spend: a B2B services company spending $20K/month, split evenly between Google and Meta. Blended ROAS: roughly 2.5x. Barely break even. The kind of number that gets a budget frozen — or an agency fired.
Then we traced every closed deal back to its source.
5x
return
Meta
0.02x
one $1,000 deal on $50,000+ of spend
Not underperforming — a 0.02x return, invisible inside a blended report. Half the spend was carrying everything; the other half was producing leads that never became revenue. The blended view made both halves invisible.
Across the accounts we’ve audited, 30–50% of B2B ad spend produces no closed revenue at all. Not underperforming — zero. And it’s invisible until the numbers tie out.
Wondering what your blended number is hiding?
Book a demoWhy not just use…
Google Analytics?
GA4 measures sessions and form fills — it has no idea what closed. It defaults to attribution that favors last click (and, conveniently, Google Ads), and getting Meta, LinkedIn, or Bing spend into it properly is a project most teams never finish. GA4 answers “what happened on the website.” It can’t answer “what did the spend return.”
Your CRM’s built-in attribution?
Better — it at least knows about deals. But native CRM attribution depends entirely on tracking hygiene it doesn’t check, can’t see your actual spend by campaign, and buries the answer three custom reports deep. Most teams who “have” it have never opened it. (We know — we fix these setups for a living.)
An AI-powered attribution platform?
The modern tools model their answers: probability weights, machine-learned credit, “AI-attributed” revenue. The output is impressive and unverifiable — which is exactly the problem you already have. Ties Out doesn’t model anything. Every number traces to a specific deal, matched to a specific campaign. If your CFO asks “show me,” you can.
Built for teams spending real money on B2B pipeline
Ties Out is for you if:
- You’re a B2B company spending $20K+/month on paid media across Google, Meta, LinkedIn, or Bing
- Your deals close in your CRM, not in a shopping cart — sales cycles of weeks or months
- You’ve stopped trusting platform-reported conversions but don’t have a better answer yet
It’s probably not for you if:
- You’re e-commerce or self-serve — plenty of tools already solve same-day attribution
- You’re spending under $10K/month — fix targeting and creative first; attribution polish won’t move the needle yet
- You want a tool to generate leads — Ties Out tells you the truth about the spend you already have
Run an agency? There’s a partner version of this conversation →
Why I built this
I’ve spent 20+ years buying media for B2B companies — over 400 of them, from scrappy founder-led shops to Omnicom-scale accounts. And in every engagement, the same conversation eventually happened: the CEO slides the platform report across the table and asks, “Do you actually believe these numbers?”
I never had a great answer. The tools either guessed (and called it AI), or counted things that weren’t revenue and called it performance.
So my team started building the answer ourselves — tracing every closed deal back to the dollar that sourced it, client by client, for years. Ties Out is that system, productized.
It won’t make your spend look better than it is. That’s the point.
— Kris Hutchinson, Founder
FAQ
Will this touch my CRM data?
No. Ties Out is read-only with your CRM — we never write to, modify, or sync anything into it. Your data stays exactly as it is. Optionally, we can push closed-deal conversions outbound to your ad platforms, so their algorithms optimize on revenue instead of form fills. You control whether that’s on.
What about deals that don’t come from a trackable click?
Some won’t — the referral, the podcast listener, the conference handshake. Ties Out shows you exactly which deals trace to paid and which don’t, rather than guessing credit for everything. We’d rather show you 80% of the truth than 100% of a guess.
Why do recent months look worse than older ones?
Because B2B deals take time to close. Revenue is cohorted to the month the lead was created, so recent cohorts are still maturing — last month hasn’t had time to produce its deals yet. The report makes cohort age explicit so you never misread an immature month.
Which platforms and CRMs do you support?
Google Ads, Meta, Microsoft (Bing), and LinkedIn on the ad side; HubSpot at launch, with more CRMs on the way.
How much setup work is this for my team?
Connecting your CRM and ad platforms takes minutes, plus one lightweight script installed via Google Tag Manager — grant us access and we’ll handle the install ourselves. Then we audit and repair your campaign tracking as part of onboarding; most accounts have gaps, and fixing them is included, not extra. Plan for one short call and almost nothing from your engineers.
What does it cost?
Month-to-month, cancel anytime — no annual contracts. Pricing scales with usage, so smaller accounts pay less. Book a demo and we’ll quote your account in the first call.
Find out what your spend is actually buying.
Thirty minutes. We’ll connect read-only to your stack, run your last 90 days, and show you your real cost per closed deal — by channel and campaign. If the numbers already tie out, you’ll know. If they don’t, you’ll know that too.
Not ready? See a sample report and judge for yourself.